 Coro (1901 -)
The Firm Of Cohn And Rosenberger Was Established In 1901 By Emanuel Cohn And Carl Rosenberger As A Small Jewelry And Personal Accessories Store.
Manufacturing Was Outsourced Until They Purchased Their Own Facility In Providence, R.I. In 1929.
This Facility Grew To Be The Largest Costume Jewelry Manufacturing Operation In The World, Using Advanced Production Line Technology And Employing Up To 3500 Workers At The Peak Of Operations.
The Company Was Incorporated As Cohn & Rosenberger In 1943, And The Name Was Shortened To Coro, Inc., Combining The First Two Letters Of Each Of Their Last Names.
Cohn And Rosenberger Were Businessmen Who Focused On Business Operations And Growth, But They Also Had A Good Eye And Sense For The Arts, Hiring Very Talented Professional Jewelry Designers Who Were Allowed To Develop Their Own Creative Visions At Coro.
Among The Well Known Jewelry Designers Who Worked At Coro At Some Point In Their Careers Were Gene Verecchio, Robert Geissman, Massa Raimond, Oscar Placco, And Francois, Who Specialized In Floral Pins And Went On To Found His Own Jewelry Company.
In Addition To The Long List Of Designers That Worked For The Company, Independent Designs Were Also Submitted To The Company.
It Was The Job Of Adolph Katz To Select From The Competing Designs The Ones That Coro Would Manufacture And Introduce To Market. Katz Also Filed Most Of The Coro Patents Including Some Interesting Filings For Mechanisms That Were Used In Some Of The Coro Jewelry Designs.
One Example Was The Coro Duette, A Double Clip Patented In 1931 That Could Be Combine Into A Single Pin Through An Innovative Interlocking Catch.
Despite This Roster Of Talent, Most Coro Jewelry Is Not Individually Marked With The Designer's Name And Is Only Marked As The Work Of The Company.
As A Result, Coro Came To Be Known For A Certain Design Aesthetic Resulting From The Designs That Adolph Katz Chose For The Company.
The Company Is Known For A Wide Variety Of Pieces From Figural To Floral, And They Developed Different Lines Marketed At Prices Ranging From Fifty Cent Pins Sold In Five-And-Dime Stores To As High As Hundred Dollar Pieces Offered For Sale In Specialty Shops, But Always With Recognizable Quality.
Coro Created These Different Lines To Market To Consumers In Different Income Brackets, And They Created Distribution Networks For The Jewelry That Would Maintain This Segmentation Of Jewelry Lines And The Type Of Stores That Could Carry It.
Vendome Was The Company's High End Line, A Shrewd Marketing Move Since By The Mid-20th Century The Coro Mark Had Become Associated With More Of A Mass Market Line Of Costume Jewelry.
Coro Made A Great Deal Of Patriotic Jewelry During The Years Of World War II Including The Emblem Of Americas Brooch That Is Quite Rare And Avidly Sought By Collectors.
They Also Made Jelly Belly Jewelry With Lucite And Multi-Colored Glass Cabochons For Which They Become Quite Well Known Despite The Fact That It Was Originated By Trifari.
Coro Was Not Above Exploiting The Design Innovations Of Others, Especially Trifari And Monet, But They Also Created Some Unique Styles Of Their Own Such As The Coro Duette Mentioned Earlier.
The Company Also Expanded Overseas, Establishing The Corocraft Brand In England In 1933 And Moving Into Canada Soon Thereafter.
They Soon Had Design Stores In Most Major American Cities. Like Their Designs, Coro Also Contracted Out Some Of Their Manufacturing To Others Including Hedison Company In Providence, RI And To Foreign Manufacturers Who Labeled Their Coro Work With A Hanging Tag Reading Coro On One Side And The Country Of The Manufacturer On The Other.
Richton International Corporation Of New York Purchased Coro In 1957 And Continued Production At The Providence Factory Into The 1970s.
They Were Not Well Positioned In Their Manufacturing Capabilities To Produce The Bead Styles Worn In The 1960s Or The Simpler Goldtone Jewelry Produced In The 1970s By Companies Such As Monet And Asian Manufacturers.
Coro Ceased Ongoing Operations In The U. S. In 1979 And Continued Producing Jewelry In Canada Until The Mid 1990s.
Other Trademarks Held By Coro Included: $2.00 Plus Tax, 47 West, Ajusta, Alice In Wonderland, Almanac Of Life, A Masterpiece Of Fashion Jewelry, Americana, Ancestral, Andre Hair Fashions, Andree, The Angel Of Love, Antiquita, Arista, Aristocrat, As You Like It, Atomic, Autumn Song, The Avenue, Black Beauty, Blithe Blossom, Blue Danube, Calypso, Carraca, Cellini, Charmers, Chatter Pins, Cherubin, Chimes, Churchill Downs, Cleopatra, Clip-Ease, Cloudrift, Cocktail Set, Collegiate, Color A La Carte, Colorama, Constellation, Contessa, Coquette, Coro Casuals, Corocraft, Corochrome, Coro Clad, Coro Elegante, Coro Fashion Watches, Coro Klad, Coro Lite, Coro Originals, Coro Supreme, Coro-Teens, Corograms, Coro Magic, Coronado, Coro Radiance, Corotots, Court Jester, Czarina, Daily Double, Day And Night, Debutante, Dreamboat, Duette, Duraplate, Ear Charmers, Ear Port, Electra Trisemble, Elite, Empress Eugenie, Fashion Flair, Fashion Square, Fashionata, Fire Bird, Fluid Look, Flutterbys, For That Priceless Look, Francois, French Taxi Horn, Futura, Futurama, Galaxy, Gibson Girl, Giftpak, Gilbert Of Paris, Glamour, Glamourcraft, Glitter Bobs, Golden Rod, Grandeur, Grotto Blue, Harlequin, Hi Jinks, Ice Gold, Imperial Bouquet, Jewelcraft, Jewelfully Yours, Jingle Jangle, Jingle Rings, La Belle, Lovable, Love Locket, Lucky Buck, Lustralite, Magic Clasp, Magiclip, Magic Eye, Mah Jongg, Maharani, Mamie, Memories Of Life, Meringue, Metalite, Mini-Clip, Moonbeam, Moonrays, Music Box, Mystery Pearl, Namely Yours, Night Owls, Nut Heads, Our Little Darling, Paddock, Paragon, Pearl Wardrobe, Personettes, Pinafore, Pin Cushion, Pinch Me Nots, Pop In, Prestige, Pure, Queen Bees, Quik Change, Quick-Trik, Quintette, Quivering Camellia, Rambling Roses, Rapture, Raven, Regala, Romantic, Round The Clock, Scintilla, Silhouette, Smart Set, Soda Set, Softouch, Southern Belle, Special Occasions, Splendor, Sterling Craft By Coro, Stocking Stuffer, S-T-R-E-A-C-H Fit, Streamline, Styled To Beautify, Sublime, Sunbeam, Sun Kissed, Tassle Talk, Teen-O-Grams, Temple Bells, Tempt Me, Thorobreds, Tickled Pink, Touch Of Class, Travelogue, Trio Tricks, Tuscany, Triquette, Tweedbeads, Tweed Look, Twin Tones, Valiant, Vanity Fair, Vendome, vibe Stone, Watch Locket, Whirlaway, Whispering Flower, Wood Nymph, Worn The Most From Coast To Coast, And Young Renaissance.
Goods And Services: Chain And Bead Necklaces, Imitation Pearls, Slipper And Belt Buckles, Collar And Cuff Buttons, Shirt-Studs, Bar-Pins, Brooches, Hat Pins, Watchchains, Watch Charms, Finger Rings, Bracelets, Hair Ornaments, Beads For Necklaces, Vanity-Cases, And Lavallieres, Which Articles Are Made Of, Plated With, Or Mounted In Precious Metal - I.E., Sheffield Silver, Sterling Silver, And Gold-Plate On Brass Foundation.
First Use: 1919
First Use In Commerce: 1919
Filing Date: March 1, 1920
Registration Date: April 12, 1921
Owner: Cohn & Rosenberger, Inc. Corporation New York No. 1328 Broadway New York New York
Last Listed Owner: Richton International Corporation Unknown New York New York
Type Of Mark: Trademark
Author: Admin on 12/18/03
|
